Last week CRU London’s founders were proud to attend Chloe James Lifestyle’s bi-annual fashion show in support of local charity The OLLIE Foundation.
The OLLIE Foundation was founded by three mothers who sadly lost their teenage children to suicide and has since devoted their time and efforts to ensure that no other parent suffers the same loss they did, raising awareness of the risks and tell-tale signs to look out for.
CRU London’s bags have been stocked at Chloe James Lifestyle – known by locals as St. Albans ‘little Liberty’ – since March and got their moment in the spotlight last week, 21st April, when Donna Nichol, owner of Chloe James Lifestyle, hosted an incredible show consisting of approximately sixty unique outfits including our Appleby Bucket bag, Old Nichol and Gordon backpacks as key accessories.
The evening was a great success, being the perfect opportunity to raise awareness on a much needed subject whilst building up excitement over the new SS16 season’s wardrobe. Donna curated a fresh and beautiful range of designers providing plenty of inspiration for ladies on how to spruce up their wardrobe over the coming weeks and even on the very night!
Following the fashion show, the store remained open until late whilst ladies scurried around in search of their perfect outfit. CRU’s founders joined in and offered a sneak peek of their AW16 collection to be launched later this year, including a compact mini bucket bag and plenty more trendy backpacks which have become the backbone and signature style of the brand.
Many thanks to Donna and the rest of her team for an amazing evening! Well done for raising a considerable £1230 in funds for OLLIE. It’s wonderful to have fashion working towards such a worthy and inspiring cause and we are very proud to have been involved.
Congratulations as well to the lucky lady who won our Old Nichol backpack from the raffle. Take good care of it, enjoy the leather and know that it was made to keep you in good company for many years. It will only get better with time and use.