We recently participated in an exciting pop-up event in Berlin whereby approximately 20 niche label designers had the chance to exhibit a selection of their designs.
The event was organised by the amazing team at the Department of Trade as a mission to introduce a small selection of new British designers with promising growth prospects to the German market.
CRU London's designs were very well received, sitting alongside the likes of unisex jeans label Bethnals, one of the fellow designers also stocked at our stockist, Ruskin, in Whitstable, Kent. Speaking of which, this gem of a boutique clearly has an eye for new, trendy design as they've recently been voted Boutique of the Week by The Times. Definitely one to check out on your next visit to the East Coast!
Whilst only a short event lasting one week, our Managing Director managed to attend the launch party in celebration of all the designers on show and she was lucky enough to meet the wife of the German Ambassador, Lady Sirinat Wood. Clearly impressed with the turnout, Lady Wood took her time exploring all the designers whilst sipping on some of the freshly made drinks from the on-site bar team.
The event's team didn't hold back by any means, even arranging for a DJ and authentic Frankfurter carriage parked on the front pavement serving fresh hot dogs. We couldn't have wished for a cooler showcase of our bags! Match made in heaven ;-)
This was hopefully only the start of our relationship with Germany as we hope to find a more permanent home for our bags there very soon, hopefully starting with the trendy landscape of Berlin! We'll of course keep you posted. :-)
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