It's been an exciting start to the year for us, with all sort of creative projects coming to fruition, including our brand new collection of bags introducing not only a new material to our existing range of leather and suede, but also a fresh colour palette.
The essence of the new collection is utilitarian simplicity which has been captured in the clean, functional designs offering easy access and sufficient room, perfect for modern, active lifestyles of both city-trotters and those out enjoying the fresh country air.
As much as we love the character our natural leather gains with time we felt a more versatile material such as cotton canvas was needed to offer more diversity to the range. As ever, we wanted to offer our customers a quality product so we made sure to find the best partner who shared the same ethos and high quality standards as CRU.
We were very lucky to find a suitable partner in Northern Ireland who not only met all of these requirements but who also carries a rich heritage with its cotton mills being one of the very oldest in Northern Ireland, in use for well over 200 years. We carefully inspected their range of textiles and found the quality of their cotton canvas to be second to none, and best yet, waterproof. We could hardly ask for a better candidate!
Given the success of our backpack designs over the last few seasons we have decided to focus our energies on this strength, so our new collection introduces a number of new, practical backpack designs, including our very first Men's backpack which is already proving a hit with independent boutiques snapping it up before neighbouring stores can even think to get their hands on it. :-)
We are also excited to be launching a simple and elegant new drawstring bucket bag, as well as a few new and improved designs which we're sure you'll approve of.
Here is a little sneak peek of the behind the scenes coverage of our SS17 campaign shoot completed this week...
Make sure to check back soon!
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