It’s been a hectic few weeks at the CRU HQ so we can hardly keep up with all the exciting developments we’d like to share with you…
Back in September we had the opportunity to showcase our collection of leather handbags and backpacks, both new and old, at The Hoxton Hotel in Shoreditch. It formed part of a collaboration between Felicities and Mastered, a tailored fashion programme aimed at supporting a new breed of fashion designers.
CRU London formed part of a number of emerging designers showcasing their collections on the day, other designers including Ariella, Sports Philosophy, The Season Hats and Linnie McLarty.
The event was held in the spectacular Apartment area within the hotel which is beautifully decorated and we were especially lucky to have our bags displayed on a sleek and charming library unit, having our backpacks sitting alongside literary classics which we thought was just perfect. After all, our backpacks do tend to appeal to the bookworms amongst us!
The event was a huge success, drawing all sorts of creatives from the fashion industry including stylists, make-up artists, models and photographers taking part in capturing the collections from every possible angle and styled in every possible manner, from retro-chic to couture. Visitors consisted of locals as well outsiders from Europe and even Japan, all scoping out the new talent for their buying portfolios or next month’s magazine feature.
The stars of the show from CRU’s collection were definitely our Charlotte bucket bag and also our brand new Calvin and Herbert backpacks, the first chance they had to show off their ever so silky suede panels. Definitely a feature you’ll come to see a lot more of, so keep your eyes peeled.
What an amazing experience! We hope to have a repeat event with all these lovely folks very soon.